6 Major Reasons as to Why Your Business Videos Should Be on YouTube

Tuesday, February 9, 2016
Like all the others even you might be wondering how YouTube could help their business. There are so many business videos that are generally not on YouTube. And the question that comes to our mind here is why anyone wouldn’t want to market about their products and services using the largest business video platform on the planet. With this kind of reach it’s definitely worth considering the reasons as to why your enterprise business videos should be on YouTube.

YouTube is the best marketing tool for your business: While marketing your enterprise business videos on YouTube do keep in mind that it’s one of the best marketing tool for your business. It can be a very powerful audience building tool and it’s not likely going to be the end of destination that would benefit your business or an income in itself.

Growing your audience worldwide: This is one of the major benefits of using YouTube for your business. Creating business videos on YouTube would here open the doors of the new visitors who would never come across your business in any other manner. Through YouTube you could here reach out huge marketing audience even if they speak just one language. Say for example if you are a native English speaker then you are at an major advantage, as it does very difficult to capture huge English speaking markets if you actually write excellent video content on the products and services that you have been offering.

Your marketing audience begin to promote and buy from you: Business videos that give you a personal touch helps you increase conversions at a great ease. People buy from those whom they trust and that trust is built by you relating to them on an emotional level. Research studies have shown that for professional services and general business organizations if you have been driving traffic, sales and leads towards a landing page with a business video that talks about your products and services increasing your effective marketing results.
Making money with the AdSense of your business video: Creating regular business video content would here give you an opportunity to earn money directly from your business videos through the google AdSense for video programme.  You could also use Google AdWords or Google AdSense to make some money back from your video campaigns too, which in turn would work something like this viewers would see your business video ad and then clicks on it to see it, you pay for the clicks as a part of your marketing campaign, viewers clicks and watch those ads where you are paid 68% of the ad revenue and many more.

Targeting your audience with AdWords for video: With google AdWords for video, you could here get laser focussed to your marketing audience by advertising on videos where your audience are likely to watch and search for. One of the biggest advantage of AdWords for a business video is that you only pay for the engaged views, and an engaged view would here occur when your viewer watches your ad for atleast 30 to 45 seconds. In other words if your business video on YouTube is skipped then you would here not be paying anything for it.

Building your email list on YouTube: Another major benefit of using YouTube for business is the ability to build up your email list as you continue to provide some valuable and engaging content. Try and use software that allows you to embed your sign up from directly into the YouTube videos. A video could here be stopped temporarily for a viewer to enter their email address and subscribe to your list before they actually continue watching it. Using this entire approach makes it easier than ever to build your email list, providing video content that your audience would actually love to watch.

To conclude YouTube should be the most integral part of any business along with their social marketing strategy. Have you not set up an account on YouTube, if you have not done anything like that then it’s the right time that you sign up for YouTube first. 

Author Bio
Claudia Metura is an expert in the IT industry with over 12 years of experience. She has collaborated with various companies to work on improving video platform for business .she likes to write about business video conferencing,business video collaboration, Video technology and has great interest in Latest Technology.

Securing Industrial Equipment You Need for Local Projects

Thursday, February 4, 2016

As a construction company foreman, your primary job involves making sure the job site is set up and ready to go before the workers arrive each morning. When you know that the job for the day will require the use of specialty equipment like overhead cranes, you may need to secure this machinery for the job site several days in advance. Rather than delay the project or cost your employer a lot of money on used or substandard equipment, you can instead get what you need by contacting an online machinery dealership at websites like www.proservanchor.com and other Internet sites. The equipment can be delivered and set up in time for the project to begin.

Fast Delivery

Construction projects must adhere to a tight deadline. Your clients are not paying you to delay the work or to veer off schedule in getting the building erected. As a foreman, you also cannot take time off from supervising the crew to go and fetch the equipment you need for the job. When you want to keep the work on schedule and also stay on the job site, you can arrange for the equipment you need to be delivered.

The dealership that you partner with can deliver the cranes and other machinery to your location. The company's staff can also set up the cranes on the job site to ensure that it is stable and safe to use. Before they leave, the staff will test the machinery to make sure it is fully operational. This courtesy helps you avoid the worry that one of your own crew members will be hurt because of poorly set up and installed equipment.

On-Site Repairs

When you are using the machinery, you may need to have it serviced from time to time, particularly if the job is going to take several weeks or months to complete. The dealership that you rented or bought the equipment from can come to your location and service it without having to remove it from the job site.

They can also replace parts like belts and bolts that no longer work or are broken. This courtesy lets you stay on the job site and also gets the machinery back up and operational quickly.

Your job requires that you get the job site set up every day. You can make your own job easier by securing machinery from a professional equipment dealer.

Why Your Company Needs Cloud Storage

Thursday, January 7, 2016
You probably hear the term cloud storage thrown around quite a bit without giving any thought to how it could help your business. With cloud storage, your employees have access to all the data that they need, but you don't need to worry that the data will take over your office computers. Many systems let you create a password that you can give to those who need to access the cloud, which keeps the information safe. Whether you own a consulting company, a retail shop or any other type of business, there are some big benefits to adding cloud storage to your workplace.

Allow for Virtual Work

Virtual work is an easy and simple way to reward your employees and let them escape the drudgery of the office. Instead of coming in every day and working from 8 to 5, they can log into the system and work from home. This is great for women who took time off for maternity leave. They can work part time from home until they're ready to come back to work. Cloud storage and computing also keeps your employees working when the weather outside or other conditions might prevent them from coming into the workplace. 

Protect Valuable Data

Most offices and companies have a computer network that connects all the computers in the area together. While this allows employees to use the Internet, send messages to each other and complete their work, it may give them access to information they shouldn't see. Cloud storage lets you create separate accounts and layers of security that prevent workers from accessing everything on the server. You can also use those passwords as a way to ensure that workers see everything they need to see and that they have access to all the files they need at work.

Migrate Content

When you switch between operational systems, you might have a hard time moving content from one system to the next. It's also difficult to transfer large files between two or more computers. Cloud storage makes migration easier. With AS400 migration, you can keep all your data and content in the cloud. Those who need specific files can log in and download those files right to their work computers. You can also make any necessary changes to keep files working within new operational systems. Find the right cloud storage and computing solutions for your business today.

Digital Marketing 101: What Your Company Needs To Know And Do

Saturday, December 12, 2015

In a contemporary era where the Internet is bigger than ever, business owners who want to attain an exceptional bottom line need to utilize the power of digital marketing. In many cases, corporate leaders hesitate to take this important step because they don't know how to get the process started. If this is your dilemma, don't worry. Simply utilize the helpful hints and tips found in this quick reference guide to get the great digital marketing services your company deserves: 

Finding The Right Digital Firm

As you've probably already realized, your first step in developing an incredible Internet presence is finding the right digital firm to construct your online identity. However, what you may not know is what to look for in the digital firm. The first thing you should consider is whether the marketing firm's representatives have extensive experience with clients in your industry. For example, individuals who run dental firms will be happy to know that there are digital experts who specialize in constructing websites and a social media presence for individuals in this sector. 

Comprehensive Services 

In addition to seeking out a digital firm that has extensive experience helping business owners within your unique field, you need to find a group of professionals who can offer comprehensive services. This step is important because it ensures that all aspects of your eCommerce campaign can be covered by one company, thereby precluding you from the hassle of seeking out different services from different firms. While there are numerous digital services that a marketing company can offer, the following are both common and important:

-website design and development
-content creation
-link building
-keyword research
-social media optimization
-online reputation management

Qualifications And Credentials

One final consideration you should make when seeking a digital firm is the company's qualifications and credentials. Be sure to ask the company representatives things like how long they've been in operation and what type of certifications, training, and education their marketing specialists have. Also go on the Internet and see whether the firm receives predominantly positive or negative reviews from former clients. 

A Side Note

As you move your company forward with internet marketing services, also be sure that you're updating your technological equipment to keep your daily operations functioning optimally. Companies like Hoyt Electrical Instrument Works, Inc. are pleased to offer a wide range of helpful products, including the insulation tester. Visit the company's website to learn more about what they have to offer. 


If you're ready to ensure that your company has an incredible eCommerce plan in place, this quick reference guide can help you make it happen. Utilize the information and advice found above to find the ideal digital marketing firm!

How Video Marketing Can Help In Giving Your Business A Good Exposure?

Wednesday, December 2, 2015

“No matter what you do, your JOB is to tell your story!” And if that story is depicted visually, it’d impact deeply. This is because visualization has a greater impact on the psychology of audience. Hence, what all a VIRAL video can bring forth, content will not help you!


The past year has seen a great boom in the popularity of videos due to their proven effectiveness and affordability in growing a business. Hence, videos have today become an excellent marketing tool for businesses. Increasing the conversion rates, boosting the sales, clarifying the product, plus brand recognition are just few of the reasons why your business should use videos.

According to Vern Oakley-CEO and creative director at Tribe Pictures, folks are eight times more likely to engage with videos than read an article.

The reason why videos are more memorable and impactful is because they make human connection with your spectators. The way you use videos portrays the true value of your visitors and that they are more than just another online operation. Videos hit the emotions of your visitors making them associate with you. This results in the form of more credibility, reach, and business as compared to sticking to written content only.

Technically, even the Google’s search ranking algorithm considers the amount of time audience stay on your website. This is yet another major reason why online video is seeing explosive growth.

Video Creates Advantages You Won’t Find Anywhere Else

  • Wider Reach, More Attraction

With the advancement in various video channels, such as YouTube, Vimoe, etc., that offers you access to free, and enormous traffic. This makes simpler for users to embed your videos into their websites and share them through email or social media. Plus, a short, senseful and interesting video is capable of ‘pulling’ more people than those small or big articles. Obviously, who would be interested in reading things that can be easily understood in one go? Videos save time and efforts of people. Hence, these tend to bring new customers to your business. The more your customers, the more your popularity and the greater you earn!

  • Increase Conversion Rates

According to a recent survey conducted by Video Rascal, about 85 percent of people are more likely to purchase a product once they view an accompanying explanatory video. Such videos help potential business owners keep track of how many visitors could become their actual customers. Videos also help businesses keep track of what product or service are desired or expected by their potential customers by displaying the number of views on each video.

  • Better Google Search Ranking 

Statistically, stale websites don’t perform well. Those websites with endless text blocks and images rank very low in Google search, which in turn leads to less exposure. Such ‘lifeless’ websites also scare away the visitors tending to quickly understand a product or purchase it then and there. It is believed that on an average, a person takes less than a minute to make a buying decision and an explainer video will get customer’s attention immediately.

  • Liven Up Your Pitch

A paper pitch is…boring! Hence, an explainer video can liven up your pitch. A well-produced video with a solid caption and engaging visuals can capture the attention of your audience instantly. Especially, if you have a complicated service or product, explainer videos can prove a great boon for you.

  • Easily Shareable

It’s not necessary that your explainer video be confined to just YOUR site. With the various free tools and apps allow you to upload your videos and include keywords to catch interest of people. Plus, using such technologies is that they are all Smart phone compatible. Hence, videos are more convenient to share, unlike text web pages.

The Bottom Line 

Past research proves that more than 79 percent of people using Internet frequently watch videos. Hence, videos are a powerful medium, and when used effectively can work wonders for any business.

Author Bio:
Digital Marketing Expert since 2004, Keen researcher & observer. One of the directors of the fastest growing digital agency in India KVR WebTech Pvt. Ltd. from last 5 years. You can also follow us on Facebook or Twitter. You can also subscribe to my personal blog: www.varun-sharma.info.

What is Aircraft Grade Aluminum?

Thursday, November 12, 2015
Although aluminum is among the most commonly-used metals in use today, many are unaware of the differences in the most common grades. One of the most common uses that has implications for people around the world is aircraft grade aluminum. There is enough technology and innovation available to ensure that this sort of aluminum is always improving. There are many reasons why this metal has been a mainstay in the aircraft industry, and why aircraft-grade aluminum has uses in other industries as well. 

A Lighter Weight Makes a Difference

One of the main reasons aluminum is used in aircraft is because of its lighter weight. However, because of its molecular structure, it has better durability than other light materials like plastic. In addition to being perfect for aircraft, these features also make an aircraft-grade aluminum ideal in some maritime uses.

Weight Also Makes a Difference in Fuel Economy

The lighter weight not only assists in assembly but also helps the plane operate without requiring as much fuel. Aircraft that use less fuel help contribute to a cleaner environment. The aircraft can also travel at higher speeds, also reducing the fuel consumption required. 

Very Easily Adaptable

One of the most useful things about aluminum is the fact that it is easy to shape. Because of its overall flexibility, it is much easier to shape into the designs that manufacturers need. It is a great alternative to steel, which is durable but lacks the flexibility needed for many applications.

Better Durability

Aluminum resists rust more easily than many other types of metal. Because of this, it requires less paint and, therefore, less maintenance. Companies that own aircraft or other vehicles made from quality aluminum will be able to keep everything in good shape for longer.

No Magnetism

In aircraft, one of the major concerns is the instruments being exposed to electromagnetic interference. If an emergency of this nature happens when a plane is at a high altitude, it could spell disaster. Aluminum removes this problem, making it possible for instruments to function without interference.

A Fireproof Option 

One fact that many people outside the industry are not aware of is the fact that aluminum is a non-flammable material. This feature makes it very practical for other uses not related to air travel. As a result, it is a choice metal for many other uses where a fireproof material is ideal.

7 Neat New Gadgets to Help You on Your Next Trip

Wednesday, September 30, 2015
Traveling is amazing. You get to see the world and experience new cultures. You can try foods you’ve never heard of before, meet people you didn’t even know existed and encounter new places that take your breath away.

But traveling is not all fun and games. In fact, it certainly comes with its challenges. Whether you’re huddled in the corner of the airport trying to charge your phone, lost driving on a narrow street in Paris or trying to find fresh drinking water on a camping trip in the Colorado Rockies, gadgets and technology can be your saving grace. With today’s new technologies, you can fix all of these situations and many others. It doesn’t matter where you’re off to. Let’s look at 7 neat new gadgets that will be able to help you tremendously on your next trip.

1. Satellite Telephone

These phones were made for people going off the grid. A satellite telephone connects itself to a network of strong satellites in space, so it works even in the most remote places. Sailors who travel across the ocean use satellite phones. Mountain climbers use satellite phones. And of course, the armed forces use them all the time. These phones are made for use far away from home. Get one online and see how it can connect you to the world even when you’re living on the wild side.

2. Mobile Video System

This one’s for the kids. Put this amazing gadget on the back of your front car seats and you won’t hear a peep out of those kids for the entire car ride. The mobile video system not only allows kids to watch their favorite movies or TV shows, but it also lets them play games or connect the device to card readers or other USB devices. If you want the whole family to join in, attaching the device to the car’s sound system is easy.

3. Wireless Router for the Car

Don’t you hate it when you’re on a road trip and you don’t have the internet? You might get GPS connection with your GPS unit, but it sure would be nice to be able to check your email or see how the game is playing out while you’re in the back seat stuck in a traffic jam. 

There is now a wireless router for the car. This amazing gadget gives you the internet even when you’re on the road, and the connection is much more powerful than any smartphone. It’s great for road trips, train and bus rides and trips where you’re not sure there will be internet at your destination.

4. Portable Humidifier 

A lot of people swear by their humidifiers. They need them every night when they sleep to keep their airways clean and refreshed. A good humidifier can even keep colds and other flu bugs away. When you’re traveling, lugging your huge humidifier along with you usually isn’t an option. Now you can take a portable humidifier with you on trips. It goes right on top of any average sized water bottle and is small enough to fit inside your purse or bag. Fill up a plastic bottle with clean water, set the humidifier on top, plug it into a USB connection and you’re good to go!

5. Device-Charging Laptop Bag

Don’t you hate it when you can’t charge your phone or laptop? You might be waiting at the airport or biding your time before a meeting or interview. Wherever you are, there never seems to be a charging station when you need one. Well, now you can simply carry your chargers with you. This new laptop bag has charging units for your laptop, smartphone and other devices hooked right inside. Charge while you drive, walk or travel on public transportation!

6. The SteriPEN

This ones for the climbers and the hikers, but it’s also for those traveling to far off lands where the water might not be potable. The SteriPEN uses a stream of ultraviolet light rays to clean almost any type of water. There’s no more worrying about wreaking havoc on your poor digestive track. The SteriPEN will get rid of the germs and give you clean drinking water in a matter of minutes. All you need is the device and a few AA batteries and you’re set to go.

7. Sleep Headphones

Lastly, wouldn’t it be nice to be able to tune out the world with some lovely melodies and lay down to sleep without having some hard, plastic earphones poking into your head? You can have a soft and pleasant sleep while still listening to your favorite songs with the Sleep Headphones. These headphones are wireless and fit into a comfortable, felt lined headband that you can wear around your head. Simply fit the headband around your ears and lay your head down. You won’t even notice you have headphones on!

About Author: This article was written by Andy G, a tech geek and Linux fan from Austria. At the present moment he maintains firmware and driver download website called http://www.helpjet.net/

Top 10 Most Popular Social Media Platforms

The digital era’s most massive contribution to the modern world is undoubtedly the advent of social media in the wake of the IT revolution. Its wide-scale prevalence and ease of usage have helped in erasing boundaries and connecting people across geographical limits that has led to a ‘virtual reality’ for all online users. Different users and developers use this medium for varying purposes.

There is an extensive list of social media platforms that have emerged over the past decade or so. While some have lost their following, there are a few social media channels that have successfully managed to maintain their popularity ranking. Below are the ten most popular social media channels:
1.    Facebook
The most popular social networking website to date, it has amassed a global following that spans across all ages, socioeconomic classes, interests and cultures. Over the years, it has expanded its portfolio from a medium for staying in touch with one’s loved ones is a corporate unit, where it is estimated that more than 1 million small or medium sized businesses advertise their businesses.  Sources also claim that larger companies are spending as much as $100 million on Facebook advertising per year. Such heavy marketing expenditure being spent on Facebook pages and groups is a testament to the sheer volume of users that use this site.
2.    Twitter
The iconic little blue birdie symbolizes the ‘world of tweets’ where users upload short messages regarding any topic under the sun. This site revolutionized social media as we knew it. Roughly 81% of Twitter’s advertising revenue comes from mobile users and there is a $200,000 cost estimated for a 24-Hour Promoted Trend on Twitter.

3.    LinkedIn
The pioneer in professional social media, LinkedIn is the largest online business community connecting professionals from around the world. Today, it has more than 332 million users and each second adds two new members, all of which attracts marketers.
4.    Google+
A social media forum launched by Team Google, this site has 300+ million active users (month-based estimate) and is used for relationship marketing. It is another popular advertising forum due to the heavy traffic it attracts.
5.    YouTube
Averaging 6 billion hours of videos watched on a monthly basis, with over a billion videos, hits via mobile phones every day, this is one of the most popular video-sharing forums that connect users all around the world. It is expected to generate $5.6 billion in gross revenue in 2016.
6.    Pinterest
This site gained massive popularity soon after its launch and currently boasts 70 million users – of which 80% are women and 20% are men. It also serves as a popular advertising tool for marketers.
7.    Instagram
Online communication has gone beyond words. Visual sharing (images and videos) has caught the trend and with more than 300 million monthly active users, of which 75 million are daily active users, Instagram is also a popular channel for business marketing.
8.    Tumblr
With the aim of providing constant entertainment, this micro-blogging platform is used for sharing pictures, videos, audio, quotes and text,  with more than 420 million users and another popular marketing platform.

9.    Flickr
With over 3.5 million images uploaded daily by users, this image and video hosting social network provides massive online photo storage.

10.    Reddit
Reddit is not only social networking site, but used for entertainment purposes, where registered members share content and direct links. It has 174 million monthly unique visitors.

Author Bio:
Heather Wayne
After completing her Software Engineering degree, Heather worked with one of the top iPhone gaming app development companies in Singapore. She has recently been pursuing a degree in Business Marketing from NUST and is a freelance contributor at Best Essay Writing. She is passionate about the latest technology trends and enjoys hiking and rock climbing in his free time.

Meeting Government Standards for Gas Mileage and Safety

Thursday, September 24, 2015

Car makers must meet tight government standards when it comes to weight compliance. The cars they make cannot be too heavy, nor can they have parts that are not deemed practical or safe by inspectors. When makers want to take advantage of modern car technology like lightweighting, they often want to partner with parts manufacturers that have an active interest in helping them meet governmental standards. These companies can find out more about this technology and parts made out of alloys by going online today.

This company understands the requirements of the U.S. government when it comes to maintaining a practical weight for cars today. It has all of the details for this compliance on its website. Car makers can read the information and learn why these alloy parts are often preferred to those made out of other kinds of materials. They also can explain the difference in criteria for standard cars and cars that run on electricity. These facts all can help a car manufacturer decide to partner with this company.

If car insiders are not familiar with this technology or why it is important, they can also read about its impact on fuel economy and lowering emissions. Since the 1970s, the government has taken an active role in ensuring that companies lower their emissions and reduce the negative impact their production has on the environment. This company that makes alloy parts is using technology that makes their products environmentally friendly while also helping car makers meet government regulations.

Along with parts, the company also offers services and products for quality systems. People who want to improve their vehicle manufacturing may click on the link on the left side of the page to learn more about the company's quality system offerings. Likewise, they can click on the link for manufacturing and assembly to learn more about how their parts are made. They can also utilize the news link at the top of the page to read about how this parts company is impacting the car making industry overall in this country.

6 Major Ideas and Strategies to Train the Employees of Your Organization with a Smaller Amount of Budget

Wednesday, September 16, 2015
When it comes to the concept of online business videos, entertainment videos or campaigns like the ALS ICE Bucket challenges immediately come to mind. And when it comes to communication there would nothing more effective than a business video. Videos help the organizations to save a lot of their time and money undertaking a major training program related to their business bringing in effective marketing results. Given below are the six major ideas and strategies that would help you train the employees of your organization with a small amount of budget through videos.

The Online training courses: Online training make the entire process easier for you and your business organization. Though you are still responsible for explaining the current and the future policies and goals of your business organization, you could still use online programs to instruct the employees of your organization through the other fundamentals.
Learning more and more: The employees of any business organization would find itself as a motivated individual who loves to learn to lot. And if your workers love to learn a lot then training would continue a breeze. On the other hand employees who do not like training feel the training sessions to be a nightmare. So if you need successful training sessions then always encourage your employees begin by encouraging, self-motivation and love of learning.  
Finding Trainers Within your business organization: Try and find a trainer from your organization with good communication and interaction skills having the ability to learn. Hire them as a trainer for your organization having them attending classes and sharing out what they have learnt throughout the session. You could also have materials brought from outside using them to equip the trainer.
Being A Part of Seminars/ Conferences: No matter what department you have been working in, they do have training being offered throughout the year in order to keep the company updated with the latest trends in the market. And if your organization is small then you might find it worth enough and wish to take each and every member of organization to the seminar or conferences atleast once in a year.
Joining associations and trade groups: Many business organizations offer a wide variety of training programs for members who are a part of the annual events, online, or through seminars organized by these organizations. Also have a look at the trade association’s website or newsletters in order to know the training opportunities that could be included in their membership.  

Cross training the staff of your organization: Research studies have shown that 75% of the smaller business organizations have less than ten employees. And in order to foster a productive and agile workplace give your staff an opportunity to deal with the new role and responsibilities on regular basis. Through this the employees of your organization would be able to pick up a slack without having a doubt on themselves or on their abilities.
So what are the other techniques you would be using for training the employees of your organization through a small amount of budget? How have they turned out to work for you? Do leave your thoughts and comments below.
Author Bio
Claudia Metura is an expert in the IT industry with over 12 years of experience. She has collaborated with various companies to work on improving video solutions for business.

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