Thursday, September 25, 2014
At the moment, you can’t keep up with your fellow retailers without incorporating mobile technology in your business. Mobile technology can be harmful to some businesses by leading the customers away, since it provides a platform for checking prices and show rooming. However, its benefits outweigh its shortcomings by far. In fact, the challenges posed by the technology should be viewed as a positive motivation to improve the products and services offered by retailers, while still providing affordable and competitive prices. The following are some of the benefits associated with mobile technology.
Speed is very important in business, especially in service-oriented businesses. It can be the difference between success and failure in your business. Nowadays, peoples’ lifestyles cannot allow for a single minute to be wasted in a store. Therefore, they tend to prefer the stores that provide services swiftly. High speed in retail stores can only be achieved when mobile technology has been incorporated in the system of service delivery.
Mobile technology can speed up multiple aspects of your retail store such as inventorying, the checkout process, customer service, and many more. For instance, a retail store that allows customers to make transactions using PayPal is much better off than a retail store that only allows cash for payment. With mobile gadgets such as an iPad, the staff can offer faster services to the clients because all the information they need is in their hands.
In hindsight, one can hazard a comment that not all physical outlets will entrust their checkout to some technology. Only in very upgraded malls can online transactions be done with less hassle between cashier and client. To some, a faulty entry could cause an error which the client might mistake as intentional on the part of the cashier. So, I would advise training the cashiers well to prevent mishaps.
The web is a very rich source of information that can be easily accessed by mobile gadgets. Mobile technology can also track and evaluate traffic, then give valuable information on shoppers; behavior inside your store.
You can utilize mobile-enabled foot traffic analytics to get information about various things, such as the sections of your store that are getting the most or the least customers, the time of the day that you receive the most customers, and the average time that the customers take in your store. The information can greatly help you in making better, more informed decisions, such how to arrange the store. Staff allocation and finding the best-performing section of the store can also be done with this data.
In hindsight, there is always the possibility of slow internet, which delays the processing of electronic transactions. There is also the matter of tampering with device usage through electronic signal interference. In the same breath that we commend the discovery of new electronic processes and gadgets, we must also issue the warning that a failsafe device or something like one must be used alongside to foil malware or persons with criminal motives.
Author Bio:I am Jeniffer, editor at Key Difference. Am passionate about SEO services, Technology, Email Marketing Services, Mobile Application Development, Marketing Consultant, etc. I wish to share my knowledge with others and jump into blogging.