The Contribution of Mobile Technology to Retail


Thursday, September 25, 2014
At the moment, you can’t keep up with your fellow retailers without incorporating mobile technology in your business. Mobile technology can be harmful to some businesses by leading the customers away, since it provides a platform for checking prices and show rooming. However, its benefits outweigh its shortcomings by far. In fact, the challenges posed by the technology should be viewed as a positive motivation to improve the products and services offered by retailers, while still providing affordable and competitive prices. The following are some of the benefits associated with mobile technology.



Speed

Speed is very important in business, especially in service-oriented businesses. It can be the difference between success and failure in your business. Nowadays, peoples’ lifestyles cannot allow for a single minute to be wasted in a store. Therefore, they tend to prefer the stores that provide services swiftly. High speed in retail stores can only be achieved when mobile technology has been incorporated in the system of service delivery.
Mobile technology can speed up multiple aspects of your retail store such as inventorying, the checkout process, customer service, and many more. For instance, a retail store that allows customers to make transactions using PayPal is much better off than a retail store that only allows cash for payment. With mobile gadgets such as an iPad, the staff can offer faster services to the clients because all the information they need is in their hands.
In hindsight, one can hazard a comment that not all physical outlets will entrust their checkout to some technology. Only in very upgraded malls can online transactions be done with less hassle between cashier and client. To some, a faulty entry could cause an error which the client might mistake as intentional on the part of the cashier. So, I would advise training the cashiers well to prevent mishaps.

Knowledge

The web is a very rich source of information that can be easily accessed by mobile gadgets. Mobile technology can also track and evaluate traffic, then give valuable information on shoppers; behavior inside your store.
You can utilize mobile-enabled foot traffic analytics to get information about various things, such as the sections of your store that are getting the most or the least customers, the time of the day that you receive the most customers, and the average time that the customers take in your store. The information can greatly help you in making better, more informed decisions, such how to arrange the store. Staff allocation and finding the best-performing section of the store can also be done with this data.
In hindsight, there is always the possibility of slow internet, which delays the processing of electronic transactions. There is also the matter of tampering with device usage through electronic signal interference. In the same breath that we commend the discovery of new electronic processes and gadgets, we must also issue the warning that a failsafe device or something like one must be used alongside to foil malware or persons with criminal motives.




Author Bio:
I am Jeniffer, editor at Key Difference. Am passionate about SEO services, Technology, Email Marketing Services, Mobile Application Development, Marketing Consultant, etc. I wish to share my knowledge with others and jump into blogging.

Why Rockchip And Intel Are Working Towards Building A Tablet?


Monday, September 22, 2014
We are inundated with so many devices nowadays that the answer to “what device I should buy” does not come easy to us. One such device that is giving people a really hard time is the perfect tablet?
“Perfect tablet”, is there any such thing as the perfect tablet? Well to be fair it all depends on the reasons for which you are using a tablet. The Samsungs average priced tablets are a great hit with people who only need a tablet for some very basic uses like checking notifications on social media. But then Lenovo’s and other high end tablets are one of the most sought after tablets by people who want to use their tablets for some work that involves heavy processing like web development and graphic designing. There is one question that arises here, are the high end tablets as convenient as the laptops or desktops and are they really designed for heavy processing?



Well if you are a web developer like me, and love to experiment when you are developing or designing something and you have tried to do such work on a tablet you must have suffered burns because of the overheated tablet surface and you must have suffered from consistent crashing just like I did. So I believe that most of the web designers and graphic designers would agree with me that there is still a need to develop the perfect tablet for such forms of heavy processing. This is exactly the dilemma that Intel and Rockchip are trying to solve. Right this is the point where I interrupt and tell you about Rockchip. It is a Chinese company that specializes in SoC, more commonly known as system on chip. They have been the leading company producing solutions for all the portable devices. So you see how this venture can actually lead us to a fulfilling solution. They want to bring a high end tablet in the market that meets the needs of all those professionals that are trying to get their work done on tablets instead of facing the miseries of working with a computer. The truth is and I truly believe that both of these tech giants and some would argue tech legends can produce the tablets that we have always dreamed of.
So here are some important points of the deal that they have struck together:
  • Intel has to get its hand dirty with programming the android operating system. They are trying to enhance the system so that people can deliver solutions to various android related problems easily.
  • Both of the companies will come together to present the world with a quad core technology branded by Intel and that runs on the Intel Atom processor. This is a completely new platform and has a lot of tablets lovers really excited! It will be up and running and in the markets by 2015. It will be a remarkable addition to the Intel’s already expanding Android family.
  • Both the companies Intel and Rockchip are thinking of this contract or deal as the best way to step in to the international market. Or with a backing and a name like that of Intel’s Rockchip has just signed off a deal to enter the global tech network.
  • They are both hoping to put their best foot forward to produce the most sought after tablet.

Author bio: Patricia
I’m working as a marketing consultant at key Difference. I have complete passion towards writing articles about Application Development, Web Designing and many more.

How to Install CyanogenMod Android 4


Saturday, September 13, 2014
Installing the CyanogenMod Android 4.4.4 KitKat CM11 M9 Custom ROM on Samsung Galaxy S4 Mini

I9190



ROM developers CyanogenMod have released the latest Android v4.4.4 KitKat CM11 M9 software

update for the Samsung Galaxy S4 Mini GT-I9190 (3G).

The updated CM11 M9 custom ROM is based on the AOSP (Android Open Source Project) v4.4.4

KitKat OS and brings customization options to boost device performance, a new visual interface, with

easy access to key apps and loads of personalization options such as: Additional Proximity wake-up

support option – prevents accidental wake-up of device (when kept in bag or pocket), by using sensor;

Double-tap to sleep when using secure keyboard; Bluetooth improvements (adds A2DP profiles);

Spam notification filtering; Center clock support; Performance improvement in 'Torch'; Additional

improvements and highlighting option for 'Settings' search; Safe headset volume prompt option (when

interfering with third party device- Jawbone, Square, etc.); Translation options (developed by CM

Crowdin Team)

The update also provides Data usage info (additional support for CDMA devices without SIM cards); New

Email - with a fix for saving attachments to storage for POP (Post Office Protocol)3 accounts; AVRCP

1.5 disable default option introduced for Bluetooth feature to fix various car unit compatibility issues;

Performance tweaks and many more improvements to enhance user-experience.

Before installing Custom ROM, remember:

Installing custom ROM improves the device's performance and UI experiences, voids the warranty void

and may no longer receive updates in future [you may restore warranty by flashing the device with

stock-ROM].

Make sure the device is rooted before going forward for custom ROM installation.

This new CyanogenMod Android 4.4.4 KitKat firmware has to be installed on the Samsung Galaxy S4

Mini GT-I9190 (3G) model only; if tried on other devices, it might get bricked [To check your device

model: Go to Settings >> About phone >> model number]

Installation of custom ROM requires clearing of memory in the smartphone, so make sure to back all the

data by installing Clockwork Mod (CWM) Recovery/ TWRP in the smartphone.

Make sure to install USB drivers on the PC, or else your phone (Samsung Galaxy S4 Mini GT-I9190)

smartphone will not be recognized by the computer.

Make sure your device has more than 80 percent battery, or else there is chance of smartphone getting

temporarily bricked if the installation process is interrupted in the mid-way.

Always remember that this procedure is very technical and should be performed by a person with sound

knowledge of rooting (or manual software installation) of Android devices. Not following the step-by-
step installation process may bead to Smartphone getting bricked or permanently irreparable.

The Step-by-step installation of CyanogenMod Android v4.4.4 KitKat CM11 M9 Custom ROM on

Samsung Galaxy S4 Mini (GT-I9190):

Step 1: Download CyanogenMod Android v4.4.4 KitKat CM11 M9 Custom ROM (here) in to your PC.

Step 2: Connect Samsung Galaxy S4 Mini (GT-I9190) to PC via USB cord. Ensure USB driver software is

installed.

Step 3: Place Android v4.4.4 KitKat CM11 M9 Custom ROM zip file into the phone's SD card Root

memory not in any other folder. Before beginning installing ensure that the device is rooted and

ClockworkMod Recovery/TWRP tool is installed.

Step 4: Turn off the device and disconnect from the PC.

Step 5: Perform the regular Recovery Mode sortie by press holding 'Volume (up)', 'Home' and 'Power'

buttons.

Step 6: After entering the RECOVERY mode, clear the phone memory, by selecting 'wipe data/factory

reset.' You should use 'Volume' keys to navigate and 'Power' button to select options, while operating

under Recovery Mode.

Step 7: Clear the cache memory by choosing 'wipe cache partition'

Step 8: Go back to ClockworkMod recovery, select 'advanced' and 'wipe dalvik cache' this Optional steep

is recommended so you do not face boot loops or other errors during custom ROM installation.

Step 9: Go to main recovery screen and tap 'install zip from SD card'

Step 10: Then tap 'choose zip from sdcard' and go to Android 4.4.4 ROM .zip file in SD card and enter the

installation process. 'Volume' keys to navigate and 'Power' button to select options.

Step 11: After installation, navigate to '+++++Go Back+++++' and re-start the device by opting 'reboot

system now' seen if in the recovery menu.

Samsung Galaxy S4 Mini GT-I9190 will take a few minutes to complete the booting process.

A new dimension with usability testing


Tuesday, August 19, 2014
"How would it feel if a customer does not enter your shop just for a simple reason that the front door of your shop is hard to open, or if the stairs at the front are not in even size? For me, I won’t buy a product if I feel the presentation is not good. Every visitor which converts into a customer, is a success for an e-commerce website. Considering e-commerce websites, sales is directly proportional to the usability. Usability refers to a lot of factors such as responsiveness, ease of access, expectation of users, breadcrumbs and in short, overall look and feel of the website.



It is best to test usability with the live users as it will exactly tell how the users are using your website, Testing usability with live users will leave no space for assumptions(putting yourself in customer shoes). How to test usability for an e-commerce website?
Some of the ways are:
1. Eye movement tracking.
2. Mouse movement tracking.
3. Tracking mouse clicks.
Information from tracking reports can help in knowing what areas you need to make more appealing in your website. Some of the tools for testing usability are:
1. http://www.google.co.in/analytics/
2. http://mouseflow.com/
3. http://www.clicktale.com/product/mouse_move
4. https://www.crazyegg.com/
5. http://eyetrackshop.com/
Usability testing of any software refers to measuring or testing the ease of utilizing any software. It measures 'How easy and convenient it is to use and learn the software'.
Usability is crucial for e-commerce websites having different pages related to shopping carts, shipping and billing flow, Payment and order process, since it involves another layer of complexity in creating usable online stores.
Usability is vital for an online shop to attain its full potency. If people cannot shop, find it unsecured and long order process, then the site is despicable. Any ecommerce website’s goal is to expedite and streamline the purchase process as effectively as possible.
Yes, it is possible to get the usability of the software tested through live user, even when geographically distant located through video conferencing or software available in the market. Click locations and streams of the users along with any critical incidents that occurred are automatically entered, along with user's feedback.  Remote usability testing allows to record the duration each tester took to complete the tasks. Testing is carried out in the real environment of the user instead of a controlled environment.
"Tester Cannot have a user Experience” - May be that is why Usability Testing came into the picture as it is the most proximate way to assume a customer view. It attempts test on User Interface of the application through which user interact and concludes the ease to use a specific Web Application by a native user.
When money comes into the action like in E-Commerce Web application Usability Testing becomes an indispensable virtue of testing. It becomes highly essential to test the robustness and learnability ratio. Depicting how well an application interface is made and how easy does a customer finds it to use.
In Usability testing priority takes an upper edge than severity as what people will conceive about the application through itsfront end.Best way to conduct Usability Testing in my opinion would be giving it away to a group customer or user to testwithin as their mindset is different as that of a tester therefore their response would be different.Paying attention to what users do, not just what they say can help a lot in increasing the efficiency of application as well as gaining trust.
It is possible to run a usability test with the live audience in our website in two ways:
Screen Sharing and Audio and Recording Sessions
E-commerce is nothing but modern marketing approach for selling things online, for making an e-commerce website successful among all the competitors it needs a good user experience. Here, emerges the need for usability testing for an e-commerce to make it user friendly. Following elements needs more focus in usability testing of ecommerce website.
• Registration page: This page should be more interactive and support auto fills option for repetitive entries. Also, in case any wrong entry in the form error should be displayed only at the entry instead of an error message with complete blank form.
• Checkout process: Ensure that it should be more secure and convenient for a user while completing the shopping.
• Product Descriptions: Detailed descriptions of top notch should display the product through image, text and video and clearly and effectively as possible.
• Important information: It should be easily findable for the user.
• Cart: Products should be easily added to it.
It is possible to run a usability test with the live audience in website, by giving them access to the beta version of the application and allowing them to report issues through mail or any bug logging tool.
In this competitive world, there are so many e-commerce websites that are being used among various users in the market. Usability testing is done to measure the ease of use for an e-commerce website. This can result in a significant growth in ROI with the following aids:
~ Reduction in customer care enquiries
~ Reduction in checkout process that promotes customers to reuse the site in future
~ Improvement in understanding of customer's need etc.
Consumers are the best usability tester for an e-commerce website. We can encourage users to share their experience by giving them additional points or discounts for future purchase.
The usability of an e-commerce site should be regularly improved. It leads to building a competitive edge over other similar sites. User are not satisfied with just simple shopping sites. They want similar experience which they get while shopping in a real store. Customers should be provided with product information with high level of detail and similarly Checkout experience should be easy and smooth.
It is possible to run a usability test with live audience. I would suggest running the test in a leading shopping store by setting up systems and then asking the customers to compare their experience with shopping online and shopping in a store.
In usability testing basically the tester’s tests user-friendliness of a product. It reveals parameters like users' comfortable level with your application (or website) according to its flow, navigation, layout, speed and content.
Usability testing tests that how easy it is-
– To use the software.
– To learn the software.
– How convenient is the software to end user
For an e-commerce website it can be reason of its popularity or it might even doom that e-commerce website too.
Running usability test with live users is a fantastic way to find out different use scenarios and one can use Crowd testing for it. Not only it will benefit from perspective of budget but it also will provide different thinking and usability scenarios, by people with different nature, priorities and uses for an e-commerce website, also Crowd-sourced testing experts will have different devices of which they would be testing the product."
E-commerce is latest boom. People from all ages are part for this new wave. And with increase in number of internet users due to mobility, testing an E commerce site from usability prospective is highly essential. If users find it difficulty in making purchase or making payment, then whole idea of selling goes down, no matter how good products one make available on their website. User experience should be smooth and quick with all necessary information shared point to point while accessing e commerce site.
As far as running usability test with live audience is concerned, I think yes this is very much feasible and should be made a practice along with regular testing. This can be achieved with great success using ‘Crowd Testing’where users across the globe share their experiences to help make the application better. There are many portals exist in market to achieve this goal like bugmoney.com, 99tests.com etc. They provide crowd testers a platform to express their concerns, likes and dislikes about the application which help in enhancing usability experience of site.


If user experiences great when he/she visits an e-commerce website its direct impact on revenue. So, certainly usability testing is very much required for an e-commerce website. Now a days ‘Feedback’ concept very useful to enhance user experience as well as for usability testing. Checkout flow should be simple and smooth. Need to test UI of e-commerce websites against jazzy themes and colors. Invoices and Receipts should be clear to understand the taxes, discounted amount, VAT.  
Certainly, it is possible to run a usability test with the live audience in your website. Through on line customer care chat option and feedback options are very popular to get the user experiences and trace out the problems faced by the live users. All the total cost should be displayed before payment. Search functionality should reflect relevant products otherwise it would badly impact stakeholders business. Coupon codes and discount links/buttons/labels should be proper placed.
For more information on usability testing log on to http://www.qainfotech.com/services_UsabilitynaccessTesting.html

Finding The Right Pump Distributor


Monday, July 28, 2014
The search for pump distributors in Dallas TX is often a complicated one. A pump distributor must work in facility it is intended for, but many business owners do not know which of these units they will need.

The pup distributors in a building must work at the same pace as the other units in the facility. If a pump distributor works faster than the machinery used for manufacturing, the fluid pumped through the system will move too fast during manufacturing. This could produce a hazardous situation or poor quality.



The reverse is true in factories. Pump distributors that are graded too slow for the building will cause the process to slow considerably. A business that may have produced 10,000 items in a day may be reduced to 5000 items if they use the wrong pump distributor.

Outdoor pump distributors are required on farmland and oil fields for moving large amounts of water or oil. The oil fields are designed to produce a certain number of barrels of oil per day, and the pump distributors need to be able to meet that demand. A piece of farmland that needs to be dried after flooding required a powerful pump that will do the job quickly.

Each use for a pump distributor varies, and businesses must judge these items based solely on speed. The right distributor moves at the pace the business requires without fail.

The Dilemma Of Web Design And Emerging Technology


How do you select the most appropriate web design that fits every intelligent device? 80% of mobile sites are not productive because of this dilemma: is it better to create sink money into app development or opt for a responsive design? At the risk of disappointing you, there is no definitive answer, but many pros and cons that could swing the decision either way. 

Keep in mind the real focus behind creating a website - maximizing your online presence with a focus on user experience, and the right design, complimented with SEO can be very satisfying.



Which is the sensible design?

Since mobile phones have become an alternative for desktop browsing, responsive design has gained popularity. Thus far, having a responsive webdesign has become the best way to get access to a wider group of customers.

Responsive Design utilizes programming that enables your website to fit any device -- and we mean literally, any device. Whether it's a smart phone, tablet, smart TV, PC monitor, i-Phone and Android phones, and any software versions.

However, some websites are becoming so complicated to implement that business owner's look to mobile applications as an alternative. But here's thedilemma: is it better to create a mobile app or opt for a responsive design

Let's jump right to the biggest pitfalls of using a mobile app

• you must rely on the end-user to download the mobile app to their phone
• the individual must authorize access to their phone 
• requires customers to perform updates

Then again, there are positive features of utilizing a mobile app for your web design;

• A mobile app allows users continued access offline, i.e., without being connected to the Internet
• A mobile app is the only platform that allows a varied navigational structure; you can develop a horizontal or vertical menu.

Unfortunately, more often than not, customers find the tasks associated with mobile apps rather annoying, and either stop performing them, or uninstall the mobile app altogether, and this is where many businesses lose potential customers.

3 Advantages of Responsive Design 

1. User Friendly

Your site can adapt to any screen from any device. During these times, when technology is evolving and the introduction of new devices is plentiful, you want to make sure visitors can access your website at any time, under any circumstances. Additionally, consider how often companies introduce the newest, fastest device; seems as though every season consumers must make adjustments. The technology of a responsive website can be manipulated easily -- much more than that of an app.

2. Minimal Cost 

App development is not a cheap option. First, there are two platforms, Android and i-Phone, and each has its own pros and cons: Android for example has buttons that do not exist on i-Phone. The interface changes slightly for each market. In addition, Android devices have different screen resolutions. On the i-Phone you must take into account the "retina display" Version 4 and 4S.

Functionality is a cost-driven incentive. A well-functioning mobile app that meets requirements of today's fickle end-user will undoubtedly cost lots of pennies to develop, and more to keep updated.

3. Less maintenance

Are you looking to increase your workload? Don't forget how often individuals change phones, upgrade software versions, and evolving technology. If you have a responsive design you'll enjoy less maintenance, thus less time, effort and cost.

Responsive Sites Improve Access

The decision becomes less challenging if you remember the real reason behind creating a website - maximizing your presence with a focus on user experience and responsive design is much more sensible, and your website can be accessed perfectly from any intelligent device. If you would like to know more about responsive web site's check out this post from Orange Digital.

Why mid-to-large companies use security budgets?


Thursday, July 17, 2014
Whether you run a small business or big corporation, you have the required amount of IT infrastructure installed at your workplace. You deal with different data, including both vital and sensitive, which are often at the risk of being stolen or damaged by the cyber crooks and hackers. This is the reason why even a medium size to bigger companies allocates a budget for dealing with security issues. You are bound to create that budget pertaining to IT security or else you end up losing your vital data. The bigger companies are even seen over budgeting by installing multiple security solutions simply to avert the security threats coming in various forms including viruses, malwares and similar other threats. 

For cost controlling
Having a right budget in place for your security things in your medium or bigger companies can have less money expenditure, which is not the case without having a right IT security budget. Having the same can ensure the fact the funds would be readily available as and when you need a right set of hardware or software infrastructure to avert the security issues. These can come in the form of installing new equipments, systems, software adding upgrades and updates along with providing the right amount of training for the job.  
To maintain the security resource center at par
As you know both the hardware and software seem to be often changing in a consistent fashion, hence having a budget for these things can really make the difference. The current equipment or IT infrastructure can be obsolete and outdated can simply contribute in adding up the downtime in your production work. Hence having the budget on right updates and upgrades for your IT infrastructure can really help in maintaining the security resource center at par.
Helps companies to achieve the business goals
The other key reason why mid to bigger companies should have security budget is to simply encourage your business in order to articulate its vision, business plan and objectives. This is really important to have in place in order to see everyone in the company working towards the right direction to achieve the company goal. Having the right security budget for your IT department will ensure that everyone know where they are and what they are getting. Your budget would simply give the right sense of confidence to your department and employees as they are well aware about their tools. It will reduce the concerns from the company leadership owing to the plan in the business space.
Your employees are armed with the right security levels
Without having the budget for your IT security, you are bound to have a poor security infrastructure on place, which can lead to issues like data theft of data loss. Every time this happens, people working in your companies would be held responsible. In order to empower your employees and make them competent to combat or avert the security threats, you are supposed to have the software and hardware stuff installed in your systems to make them full proof. This can reduce both the external and internal security breaches carried out both the cyber crooks present over the web and even inside your company.  

About The Author: Margaret is a writer/blogger. She loves writing about technology, social media and tech security. She writes SEO articles for businesses that want to see their Google search rankings surge. She contributes articles about SEO techniques and security guard jobs regularly. Her articles focus on balancing informative with SEO needs and security. These days she working for http://securitycareerguide.com/

Canadian Presence Requirements Serve a Good Purpose


Sunday, June 22, 2014
Canadian domain names work much the same as they do in the U.S. Registrants should use legal names to establish ownership of a domain. However, there is a national mindset behind the use of the .ca registry. Those who have the designated tag in their domain names want to make sure that everyone who uses it really is Canadian or based in Canada.

The Canadian Presence Requirements help to establish some ground rules for domain name ownership. Canadian citizens, for example, have to use the name that they would ordinarily use on a passport, driver's license or government-issued identification. Only a space, a hyphen or a period can accompany the name. If a person is doing business under another name, he must use o/a, which stands for "operating as," after his
name.




Perhaps this seems a bit complex for a domain name. It is often tough to imagine that people might want to use a name that is not their own, or that they might want to add the .ca designation to a domain name if they are based in another country. However, without the CPR rules, some undesired things could very well happen.

Not only would it be confusing to those who are browsing for content, but it might also give unsavory domain owners and avenue to perform illegal activity and get away with it. The CPR is a check-and-balance system to prevent these kind of events. All over the world, people want to know that a domain owner is a real person and that he is in the country that he says he is.

Top Tips to purchase targeted web traffic for your website


Friday, June 13, 2014
Are you wondering as to who the sites that are active to sell different products get their targeted traffic? If you are wondering as that most of them bring in the traffic with natural ways, forget it since you have the option of buying the traffic to make things go in the initial days. Well, this is important since you want to sustain in your business from the very first days hence buying become important. Well, if you are at the verge of launching your e commerce site and wondering where to get traffic the option is obvious purchase the web traffic or else wait for another few months to get the traffic via search engines and other natural means. The following are few key and top tips to purchase the targeted traffic for your site. Let’s check them out: 



First of all, understand the difference between the targeted and plain traffic. The difference is only there in signups and sales. Most of the people who are seen visiting your site do come over your site by searching you and then buy things over it, while there are few who simply buy the products by chance, that the difference in between the two. Hence the very first lesson you need to learn or tip to consider is to learn the ways to buy your targeted traffic, which helps in making sure the package you get come with different categories, which means you only buy the targeted one only and not a irrelevant one.
Secondly, keep in mind that you find credible traffic stats with the package. The traffic stats will tell the number of visitors coming at your site. This comes via the hosting accounts, which if encompasses the element called CPANEL then you would have the feature called AWSTATS. It will help in seeing the demography of your traffic, make sure you get the traffic as per your targeted location rather than the place, which is far and has no relevancy.
Thirdly, you are supposed to purchase the guaranteed web traffic, which comes in the basis of pro rata. This means if you are not happy at any stage while getting the traffic, the remaining amount should be refunded then and there rather than keeping the whole amount if you are not convinced about the quality of the traffic. For instance if you buy 20, 0000 visitors and you plan to reduce 5000 visitors then you are supposed to get the refund for the remaining one.
The next vital thing to consider while buying the traffic is to check the testimonials. Make sure you read them all and find how the past clients are feeling about their services. Take time to read what people are saying about the same. If you do not find positive reviews from the clients make sure you move ahead to find the right one. And lastly, make sure you also check the privacy policies and details of the vendor. This can therefore simply separate the pros from the cons for the chosen vendor for the site traffic. In other words, you need to find a competent group, which is professional enough to give quality traffic.

Here the author bio.
Margaret is writer/blogger. She loves writing about social media, technology and website traffic. These days she work for  www.get-web-site-traffic.org

New tremendous ways to build a brand through Social Media marketing techniques


Monday, June 9, 2014
Social media has nearly become a synonym for online marketing in today’s digital world. It has imbibed the marketing concept. But social media has different meanings and different connotations to different people. The unprecedented growth in the use of social media saw that there is a tough competition among brands in gaining popularity. People often think that the normal rules of marketing do not apply to social networks. Social networks follow a dynamic mode of functioning and it is left to the users to make maximum use of it for good. Social networks help us to stay connected. It is these networks which are the prime media of entertainment for the present young generation. Along with the entertainment there should be some form of control by users and for users of social networks. 
On social media pages there are umpteen ways to engage people by asking questions, offering tips, posting quotes and fun facts. Today social media is increasingly used for marketing purpose. Marketers have relied on the power of content, user-centered communities and brand-to-customer conversations. Some brands post continuously, hire full-time company managers and implement analytics. Still some of them fail to make a return on investment. The social channels need to implement good strategies to make considerable revenue through social media marketing. Let us check out the new tremendous ways to build brands through social media marketing techniques.
  1. Thrill the audience with some bursts of humanity: The best practices in social media emphasize the value of being human. One should be authentic and yet the brand will shine online with the help of social media marketing techniques. People do not enjoy a dry corporate speech. A little sarcasm, a little reality and some playful caricatures on the brands will be received by most people. It is also possible that different brands poke fun at one another while advertising and marketing online.
  2. Invite audience to participate: You can create communities on not-so-serious things in life. Visitors may comment, like and there will be a significant engagement of the audience with such communities. Likes, comments and links are crucial in social media marketing to enhance business. When companies use social media as their marketing tool, brands become social on social media. Promotional perspective is the first priority of social media marketing. The more the audience is on social media, the more traffic and fans it will generate.
  3. Be visual: Long messages will not hold the onlookers’ attention for long. Images help in faster learning and better comprehension. The information in an image takes less than a second to digest. That is why advertisements and hoardings draw a large audience. Visuals inspire people and help in a rapid development of any business.
  4. Make fun of yourself: Running a big company and getting indulged in marketing for the better functioning of the company is, in fact, a serious task. But one cannot be serious all the time.  In order to popularize a brand one needs to have casual, heart-to-heart communication with the potential customers. Such talks must not be too dry. A humorous touch to your marketing will help in driving your message home.
  5. Become part of a movement: Brands are much more than products. They have a culture and they influence other cultures too. Social media is a potential channel which supports various causes which aim at a wider circulation. Consumers are the major driving force behind every business. What they care about must be supported and enriched by entrepreneurs too.
  6. Be a thought leader: People are at the centre of social media marketing. One should share people’s ideas and make them a part of the brand which is getting publicity. Brands are the thought leaders which get more exposure on social media networks. They offer valuable content and resources which people want to share. Brand posts generate maximum reach as soon as they are posted. Such is the momentum with which social media marketing techniques help popularizing brands.
Social media is evolving rapidly now-a-days and brands create enough substance for the marketing purpose. All your ideas are free to be tried and tested online for online marketing. This is a two-way process by which you reach your customers and they get back to you soon with their feedback. Social media definitely lifts the brands to greater heights.
About author: Joseph Porter is a freelance writer at study essay writing companies and the professionals helps for getting best dissertations  for the academic students with over 14 year’s experience. He enjoys writing about current trends and innovations in education, technology and travelling.

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