Tuesday, February 9, 2016
Like all the others even you might be wondering how YouTube could help their business. There are so many business videos that are generally not on YouTube. And the question that comes to our mind here is why anyone wouldn’t want to market about their products and services using the largest business video platform on the planet. With this kind of reach it’s definitely worth considering the reasons as to why your enterprise business videos should be on YouTube.
YouTube is the best marketing tool for your business: While marketing your enterprise business videos on YouTube do keep in mind that it’s one of the best marketing tool for your business. It can be a very powerful audience building tool and it’s not likely going to be the end of destination that would benefit your business or an income in itself.
Growing your audience worldwide: This is one of the major benefits of using YouTube for your business. Creating business videos on YouTube would here open the doors of the new visitors who would never come across your business in any other manner. Through YouTube you could here reach out huge marketing audience even if they speak just one language. Say for example if you are a native English speaker then you are at an major advantage, as it does very difficult to capture huge English speaking markets if you actually write excellent video content on the products and services that you have been offering.
Your marketing audience begin to promote and buy from you: Business videos that give you a personal touch helps you increase conversions at a great ease. People buy from those whom they trust and that trust is built by you relating to them on an emotional level. Research studies have shown that for professional services and general business organizations if you have been driving traffic, sales and leads towards a landing page with a business video that talks about your products and services increasing your effective marketing results.
Making money with the AdSense of your business video: Creating regular business video content would here give you an opportunity to earn money directly from your business videos through the google AdSense for video programme. You could also use Google AdWords or Google AdSense to make some money back from your video campaigns too, which in turn would work something like this viewers would see your business video ad and then clicks on it to see it, you pay for the clicks as a part of your marketing campaign, viewers clicks and watch those ads where you are paid 68% of the ad revenue and many more.
Targeting your audience with AdWords for video: With google AdWords for video, you could here get laser focussed to your marketing audience by advertising on videos where your audience are likely to watch and search for. One of the biggest advantage of AdWords for a business video is that you only pay for the engaged views, and an engaged view would here occur when your viewer watches your ad for atleast 30 to 45 seconds. In other words if your business video on YouTube is skipped then you would here not be paying anything for it.
Building your email list on YouTube: Another major benefit of using YouTube for business is the ability to build up your email list as you continue to provide some valuable and engaging content. Try and use software that allows you to embed your sign up from directly into the YouTube videos. A video could here be stopped temporarily for a viewer to enter their email address and subscribe to your list before they actually continue watching it. Using this entire approach makes it easier than ever to build your email list, providing video content that your audience would actually love to watch.
To conclude YouTube should be the most integral part of any business along with their social marketing strategy. Have you not set up an account on YouTube, if you have not done anything like that then it’s the right time that you sign up for YouTube first.
Claudia Metura is an expert in the IT industry with over 12 years of experience. She has collaborated with various companies to work on improving video platform for business .she likes to write about business video conferencing,business video collaboration, Video technology and has great interest in Latest Technology.