20 useful tricks to master Google analytics data

If you are having trouble with your Google Analytics then you are not alone. Quite a few people struggle with it beyond the basics of who has visited and when. This article covers some tips and tricks that may help you master your Google Analytics a little better. If you are able to better interpret the data it gives you, then you will be able to better act upon it. You will be able to run tests and feel confident in their results and the meanings of their results so that you may then evolve your tests into functions that further your online activities. Here are 20 useful tricks to master Google analytics data.

1 - Look at your bounce rates to see where you biggest mistakes are

If your website is experiencing a lot of bouncing visitors, then something is going very wrong and you need to make some quick changes.

2 - Linked domains may be feeding your traffic

You can see if just one or two websites are sending you a lot of traffic. If this is the case then you are in a lot of trouble if they decide to remove your backlinks.

3 - Is Google powering your website?

Are you getting a lot of traffic from Google? If so then you have done well, but remember that the Google dance is ever swaying, which means tomorrow you may be back on page 200,000.

4 - Google Analytics will give you bad SEO warnings

If you are making mistakes with your SEO, then Google Analytics may give you small warnings that normally appear in red on the relevant pages.

5 - The real-time function is handy for judging social media effects

How quickly people react to Twitter messages is quite fast, so you can see if it has a direct and immediate effect on your website by looking at the real-time functions.

6 - Are you losing links from other websites?

If you are losing links as quickly as you are getting them, then you have a problem that needs to be fixed before Google starts to penalize your website.

7 - You can customize your dashboard

This can make it more interesting or just easier to understand. You can set it out in sections so that you can see information about people who land and people who convert and you can see it in separate sections.

8 - Look at trends and not just immediate peaks and troughs

The longer lasting trends are what matters the most. A gradual upward trend in traffic is good and is more important than temporary abnormalities.

9 - A sudden drop in traffic may just be a technical problem

It may be an indication that your website is not rendering or that your website is full of bugs, or has been hacked, or a number of reasons.

10 - Where are your visitors in the world?

There is a function on Google Analytics that allows you to see which parts of the world your visitors are visiting from.

11 - Which web browsers are feeding your website traffic?

If it is something such as Safari, then there is a chance that you are getting more mobile traffic than you are aware of.

12 - You do not have to rely on the Google Analytics visualizations

You can download the raw data onto a spreadsheet and create your own analysis and visualizations.

13 - Frequency of visits is very telling

If you have a blog then the number of repeat visits should be very high when compared with a website.

14 - Where do most people go when visiting your website?

Are they going straight to your checkout or your product pages? How they act may help you create a more effective marketing campaign.

15 - Look at your long term statistics

Long term statistics may show you how good you have it now, or how little you have grown. It may prompt you to change your strategy.

16 - How fast does you website load?

A fast loading website is more search engine friendly, and the Google Analytics can show you how fast it is loading.

17 - See if traffic is coming from social media

Conversion rates from social media are very small, but you should still check to see if social media is feeding you traffic.

18 - Are you converting as many people as you should?

You can see how many people you convert. If it is not enough then you are making a mistake somewhere.

19 - Do small audits on individual pages

You can find out snippets of information on your various web pages. Use this information to improve them.

20 - How long are people hanging around your website?

The amount of time people spend on your website may be an indication of how popular your website is. It may show you if you are doing your website all right.

This article is written by Kate Funk from http://www.aussiessay.com. She is the author of numerous essays on SEO, internet, marketing.

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